Practically every business understands the need for search engine optimization (SEO) when it comes to marketing. Without SEO, your website isn’t visible when customers are searching for your type of business. Search engine marketing (SEM) includes SEO, but it goes one step further. With SEM, your advertisements reach customers who may need your product, but aren’t aware that you exist. Our company provides SEO and SEM services and strategies to keep your business competitive in today’s marketplace.

Numbers Matter

If you’re on social media, you know that the more followers you have, the more opportunities you have to reach customers. However, with those large numbers, there’s a caveat. Your followers must be people who can be converted into sales. You could have 100,000 followers, but if only one percent of them are buying from you, how are they helping you? On the other hand, let’s say you have 15,000 followers. Through marketing tactics, your business converts about 20 percent into sales. You have to analyze the data behind the numbers to know what services your business needs.

SEO/SEM Constantly Changes

If there is one constant in cyberspace, it’s that “nothing stays the same.” It’s not just the search engines who change their algorithms. Just when people get accustomed to one feed on social media, Facebook or Twitter changes the game. Your business doesn’t need to be an expert in SEO and SEM when you partner with a company that can help you stay on top of your marketing plan.

Standard Examiner has been helping local businesses reach out to new and old customers through print, digital media, and social media platforms for many years. We know how to implement the marketing plan that fits your brand and budget. Get an SEO/SEM audit on your website to know how you stack up when it comes to reaching the customers who are ready to convert into sales.