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Standard Examiner MORE+

WE’VE BEEN YOUR TRUSTED PRINT PARTNER  SINCE  1888 .  NOW LET OUR  DEDICATED AND KNOWLEDGEABLE  MARKETING TEAM  HELP  YOU  CRAFT  A  COMPREHENSIVE MESSAGING  STRATEGY  THAT SPANS MULTIPLE PLATFORMS — PRINT,  DIGITAL,  SOCIAL MEDIA ,  PROMOTIONS/EVENTS  AND OVER ALL  MARKETING  SERVICES.

 

Standard Examiner is your premier digital and print media marketing company in Ogden. We are passionate about helping businesses grow, and we have the professional team and effective strategies to support the fulfillment of every goal. The MORE+ program was born out of this passion.

Your business needs better marketing to stand out and have a stable share of the market. Standard Examiner, Ogden’s leading digital marketing company, has all the resources and tools to make that happen. Our goal is to make your brand and website more visible to existing and potential customers on multiple platforms. Whether you want your name and ads to appear on every issue of the local paper or magazine, or need effective online marketing services, we’re here to help. We deliver excellence in everything we do, ensuring you get the results you’re after.

Read on to learn more about our services. You’ll find the solutions you’re looking for on this website. If you need more information or if you want to discuss your needs and goals with one of our team members, call us immediately.

print
PRINT
digital
DIGITAL
marketing
MARKETING SERVICES
promotions
PROMOTIONS

H O W  I T  W O R K S

S E E  T H E  M O R E +  P R O G R A M  I N  A C T I O N

Print

Print

Our tried and true print products  continue to reach more people than any media in the region. We reach two-thirds*  of the Northern  Utah area regularly —providing  one of the most effective mass marketing  platforms  for your message.  View the many publications  that greatly extend the reach of the daily newspaper.

*REYNOLDS  JOURNALISM  INSTITUTE 2013

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DAILY  NEWSPAPER

Our traditional newspaper is published and delivered daily, keeping  local news in the hands of the community.

TOTAL  HOUSEHOLD  DELIVERY

We offer weekly products that are mailed to each household in the market, reaching even homes that do not subscribe to the paper. By taking advantage of these products, your reach is broader and marketing consistency is maintained.

SPECIALTY  MAGAZINES

Our glossy magazines are a timely and striking form of advertising, designed to reach a specific consumer and highlight the particular facets that set your business apart.

PRINT  +  DELIVER

Isolate your message with an insert of your design. We have the ability to print exactly to your specifications, or use your pre-printed  insert to deliver your message to the most targeted homes or areas that best reach your goals.

POST-IT  NOTES

Engage readers in an approachable way by placing your message on the front page of the newspaper.  Using the familiar look of a Post-It-Note, you are able to deliver a quick snippet of valuable information  on the most visible page of the paper.

Digital

Digital

Need help with digital marketing  programs?  Not sure how to tackle your SEO, PPC or web marketing? Our digital platform covers Northern  Utah and reaches more than any other local digital content media and can be coupled to Google’s,  Yahoo’s and Facebook’s  platforms  through our site technology.  That means your message can reach 100%* of the local online market.

*100% MARKET REACH COMBINES REACH FROM ALL OFFERED PRODUCTS.  SCARBOROUGH, 2013.

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SEARCH  +  PAY-PER-CLICK  (SEM)

Search Engine Marketing (SEM) and Pay-Per-Click are cost-effective online tools for building your brand and increasing  online presence.  You pay only when someone clicks on your ad. We can assist in optimizing a campaign that fits your business model, budget and goals.

MOBILE  TARGETED  ADS

Mobile ads create the opportunity to reach a consumer at anytime, anywhere, due to the accessibility of mobile phones.

EXTENDED  AD  NETWORKS

We have the ability to utilize various categories of websites to ensure that your ads are reaching the right people at the right time on the right website.  Use extended ad networks to broaden your reach and create diversity  in your campaign.

ONLINE  RETARGETING

Retargeting serves as a reminder in your campaign and uses the IP address to serve ads to interested users that previously visited your website or searched for your product.

NATIVE  ADVERTISING

Tell a story through an article that doubles as a platform to advertise and offer your product or services in a unique format.

SEARCH  ENGINE  OPTIMIZATION  (SEO)

Search Engine Optimization (SEO) is the process of building  a website’s ranking to show your business higher on a search results pages (Google  or Bing, for example).  It involves optimizing website content,  link building, and blog writing, among other facets, to bring your business full circle.

VIDEO  ADS

Placing  video ads on relevant sites and in relevant categories is an advertising  medium that garners a high engagement level from the viewer.  These ads are typically placed at the beginning of video content such as YouTube videos or news story videos.

EMAIL  NEWSLETTERS

We use our vast database to send eye-catching email advertisements or letters to users who have opted in to receive emails from certain vendors in certain categories.

BANNER  ADS

Banner  ads, or visual display ads are placed on relevant websites that your target audience is most likely to visit. Banner ads can be in the form of a static image, GIF or animated image, or a short video, and include  a compelling call to action, which drives traffic to your website.

Marketing Services

Marketing

Who can create my campaign  messaging?  Do i need to look elsewhere  or can MORE+ help? The answer is, yes, we can help. Our marketing  professionals  can help guide you to multiple marketing  content and support services. Many of these services we own and others are available through Ownlocal,  Google and Facebook.  See the many marketing  options available for creating cohesive campaigns.

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WEB  DESIGN

Our creative web design team thrives on creating websites with a user-friendly experience to drive and keep traffic on your website using your specifications of color schemes, images and placement.

COPY  WRITING

Captivating and engaging copy produced by our thoughtful team of writers will catch your reader ’s attention, driving more visitors to your website. The right copy can lead to more time spent on your website and a more pleasant experience for the reader.

DIRECT  MAIL

Direct mail is a targeted way of reaching the right person in the right geographic area using their address from lists that we can acquire, and which depend on your target reach and goals. Direct mail puts your specialized piece directly into the mailbox of the type of person you are trying to reach.

EMAIL  MARKETING

Email marketing is another way to reach a specific demographic using specially curated lists of email addresses. Once your email message is created, it can be delivered whenever you specify—immediately  or scheduled in the future.

AD  DESIGN

Let our team of designers apply the colors, fonts and font sizes, images and layouts based on your brand and specifications. We come up with the design that encourages viewers to answer your call to action.

PHOTOGRAPHY + VIDEO PRODUCTION

Our team of qualified photographers offer fresh insight to your vision while also taking into account your ideas, bringing your campaign to life using high-tech cameras and equipment.

Social Media

Social Media

You know you need to have a social media strategy but with so many options out there, you might be thinking, what’s right for my business?   Let our experts do the legwork for you.  We study industry trends and innovations  and find the perfect match, so you can focus on running your business.  From content, campaigns  and overall management  we can help increase your connections  with potential  customers.  Check out our suite of social media products.

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FACEBOOK

Facebook remains a ubiquitous platform where consumers go to get updates about the people and events around them, as well as entertaining content. We can post features or updates pertaining to your business regularly and consistently to increase awareness and build loyal fans and customers.

PROMOTED  SPONSORED  CONTENT

Content posted on social media platforms like Facebook can be promoted to help increase your reach and ensure that consumers with interests similar to your own are aware and can engage with your business.

VIDEO

Part of creating engaging content on social media is using video. Videos can be used to entertain or describe a product or business. We can help with developing the appropriate type of video for social media to reach your goals.

REPUTATION  MANAGEMENT

Responding to comments or reviews left on your website or social media sites and resolving  any issues helps the reputation  of your business stay positive.

SOCIAL  PAGES

Social pages, such as Facebook,  Twitter, Instagram,  Pinterest,  LinkedIn, YouTube,  Vine, and Yonder, are effective and current marketing  tools that are easily accessed  by consumers  everywhere,  at any time of the day. Social media is the largest platform that people use to engage with friends, family, and the brands they love—all online.

Promotions

Promotions

As your business grows, perhaps you should be considering  alternative  ways to reach and excite potential  new customers.  How? We can augment your traditional  marketing  with promotions  for an enhanced  customer  reach. Consider involving  your business in our group events or custom-built programs.  There are many options available.

Who can create my campaign messaging? Do i need to look elsewhere or can MORE+ help? The answer is, yes, we can help. Our marketing professionals can help guide you to multiple marketing content and support services. Many of these services we own and others are available through Ownlocal, Google and Facebook. See the many marketing options available for creating cohesive campaigns.

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CONSUMER  SHOWS  +  EXPOS

Our established events are a great way for you to introduce your company’s products or services in a casual, one-on-one environment. Set up a booth, be a featured speaker/presenter or become a major or presenting sponsor for even more advertising reach.  From home shows to bridal gatherings, outdoor expos to recreation events, Standard Examiner events draw large crowds at a competitive price.

AWARDS  +  RECOGNITION

Our awards + recognition events deliver a memorable experience to highly engaged participants.  Sponsor a local athlete awards dinner, honor a local teacher or recognize an outstanding community/business leader.  When you sponsor an event, your company name and logo is prominently promoted on all pre, during and post-event marketing and advertising.

JOB  +  CAREER  FAIRS

Need qualified, skilled employees but having a hard time finding them? In a competitive job market, it can be hard to attract and retain quality candidates. Our  job + career fairs bring job seekers and employers together.  Our database has thousands of email addresses of area job seekers, and our extensive advertising channels  provide heavy advertising schedules to ensure a high turnout at a low investment.

CONTESTS

We can help you design compelling and exciting contests to tie-in vendors and boost your already existing campaign with impressive elements, giveaways, and prizes.

EVENTS

Our event-planning crew is organized and knowledgeable. Let us plan your next event and we’ll make sure to build a strong guest list, offer entertainment and venues, and take care of all the big and small details – all suited to your campaign needs.

C O N T A C T  U S

WE LOOK FORWARD TO ASSISTING YOU WITH YOUR MARKETING NEEDS . PLEASE COMPLETE THE FORM BELOW AND ONE OF OUR MARKETING REPRESENTATIVES WILL CONTACT YOU DIRECTLY,OR GIVE US A CALL AT 801.625.4333.
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