What’s the difference between SEO & SEM?

To put is simply, SEO helps you get more visitors to your website.  How?  By making sure your site appears in a top spot when a consumer searches for your products or services.  You can’t buy it; you have to earn it.  We can show you how.

SEM lets you deliver your advertisement directly to someone looking for what you sell.  These consumers most likely don’t know you or they’d already be on your site, buying from you.   Without SEM, they’ll buy from someone else.  How do you find these people?  We can show you how.

Which one is better?

That depends on what you want to accomplish. Are you an established business? Are you just launching a business?  The right mix of SEO & SEM depends on your current needs.  But one thing is for sure:  These two strategies work hand in hand to build your online presence and drive engagement.

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Let us take a look at how your online presence ranks.  We keep up-to-speed on the constant changes in SEO rules and can show you how your efforts are paying off or where they can use a boost.

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