If you are like most businesses, you are looking for more customers, and today the place to find them is online. The number of people who are using online tools to find the products and services they need has skyrocketed in recent years, and today people are searching online all the time—from desktop computers and from handheld portable devices like smartphone and tablets. There are a lot of components to a good SEO (search engine optimization) strategy, but perhaps one of the most often overlooked (and perhaps even one of the easiest) ways to help people find you online is by listing your company in online business directories. Here are some of the key benefits of this simple strategy.
1: It’s Targeted Marketing
More traditional forms of advertising, such as television and radio, allow you to reach a broad range of people with even more broad demographic groups, hoping that you are reaching some people who will take action as a result of your ad. When someone is searching online for the products and services you offer, though, having an online business listing that showcases your products or services, location, and contact information can drive customers directly to your door. Since your listing really only pops up in searches when someone is looking for what you’re offering, it’s a very targeted form of advertising.
2: It’s Simple
One of the greatest benefits of online business listings is how easy it is to do—there’s no need for graphic design, script writing, video shooting and editing, or anything else. All it takes is a little time to fill out the forms with the online directories with your business information. If you don’t have the time to do it, or you’re not sure where to start, hiring an online marketing firm to help you create business listings makes it event easier.
3: It’s Trackable
It can sometimes be hard to track the return on investment for your marketing efforts, but many marketing professionals need to be able to justify their spending with measurable and trackable results. When you list your business in online directories, you can track total views, the number of people who saw your listing, clicks through to your website, and more, making it easy to report the results of your efforts to the executives in the C-suite.
4: It’s Cost Effective
Many companies want the value that marketing brings without wanting to spend a lot of money on it. Online business listings provide the best of both worlds, offering your business a way to reach out to potential customers in a very cost-effective way—in many cases the listing itself is free or almost free, and for a nominal fee you can promote your listing to reach even more people.
If you don’t have updated business directory listings, now is the time to get your company information up online. Call an online marketing company in Utah to help you make the most of this cost-effective form of advertising.